POUCH24 | Natural Repair by Ha Ji-won

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Queens Balm Azure Limited Edition

No.2 Hydro Cell Deep Essence

No.2 Hydro Cell Deep Essence + Queens Balm

NT$3,430

NT$4,050

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Skin Challenges

The life of an actress is a constant conversation with her skin.

In her twenty-plus years on screen, Ha Ji-won has faced relentless sun exposure, dry weather, studio lights, and frequent makeup application

—all of which have left her sensitive skin under immense pressure.

She has tried various professional treatments and products, yet finding a truly reliable, long-term solution that provides peace of mind remained a challenge.

A Journey of Purity

A journey embarked upon together.

As a cosmetics expert and a sister, Jun Yu-gyeong has always been by Ha Ji-won's side, witnessing and empathizing with her long-standing skin struggles.

Together, they have set out on a journey dedicated to finding a true solution for skin concerns.

Repair is Change

A persistent commitment to skin health.

Through a deepening understanding that a strong skin barrier is the ultimate key to healthy skin, they dedicated themselves to long-term, relentless research.

Ultimately, their focus converged on a renowned ingredient for strengthening the barrier and aiding repair: Golden Jojoba Oil from Israel.

Returning to Inner Stability

Moving beyond skin repair to achieve inner calm.

POUCH24 deeply understands that true skin restoration comes not only from external care but also from one’s mental state.

By infusing products with scents derived from nature, we provide a gentle, lasting sense of tranquility.

This inner stability empowers the skin’s recovery, completing a harmonious cycle of healing where body and mind respond to one another.

The Essence of Focus

Through long-term validation and exploration, Ha Ji-won has consistently pursued a single goal: a balance that brings positive change to both the skin and the emotions.

By stripping away unnecessary ingredients and using only high-quality materials, we have crafted a repair formula focused on the essence, blended in precise proportions.

Skin Challenges

The life of an actress is a constant conversation with her skin.

In her twenty-plus years on screen, Ha Ji-won has faced relentless sun exposure, dry weather, studio lights, and frequent makeup application

—all of which have left her sensitive skin under immense pressure.

She has tried various professional treatments and products, yet finding a truly reliable, long-term solution that provides peace of mind remained a challenge.

A Journey of Purity

A journey embarked upon together.

As a cosmetics expert and a sister, Jun Yu-gyeong has always been by Ha Ji-won's side, witnessing and empathizing with her long-standing skin struggles.

Together, they have set out on a journey dedicated to finding a true solution for skin concerns.

Repair is Change

A persistent commitment to skin health.

Through a deepening understanding that a strong skin barrier is the ultimate key to healthy skin, they dedicated themselves to long-term, relentless research.

Ultimately, their focus converged on a renowned ingredient for strengthening the barrier and aiding repair: Golden Jojoba Oil from Israel.

Returning to Inner Stability

Moving beyond skin repair to achieve inner calm.

POUCH24 deeply understands that true skin restoration comes not only from external care but also from one’s mental state.

By infusing products with scents derived from nature, we provide a gentle, lasting sense of tranquility.

This inner stability empowers the skin’s recovery, completing a harmonious cycle of healing where body and mind respond to one another.

The Essence of Focus

Through long-term validation and exploration, Ha Ji-won has consistently pursued a single goal: a balance that brings positive change to both the skin and the emotions.

By stripping away unnecessary ingredients and using only high-quality materials, we have crafted a repair formula focused on the essence, blended in precise proportions.